5 Things To Check Before Buying Expired Domain Name
This post continues Expired and Deleted Domain Names of What Is Domain Name, Purpose, and Extensions? As always said in our post, choosing a new domain name is much better than buying an expired domain name. If you still want to buy expired domain names, please consider checking the below factors.
Just do not buy the domain name if it is available and you like it. Check whether the expired domain you are going to buy is related to your business or blog. Buying an unrelated is no use to your business and will be difficult in doing SEO.
Below are various industries or sectors. First of all, decide to which sector your business or blog belongs to. Then the next step is to check whether an expired and available domain is related to your sector.
Wayback Machine is the greatest website where you can find the archives of websites. Go through some of the web pages they archived for that particular domain.
Aerospace, Automotive, Banking, Banking, Financial services and Insurance (BFSI), Consumer / FMCG, Chemicals, Engineering and Construction, Energy, Education, Finance, Hospitality, and Leisure, Healthcare, Insurance, Technology, Retail, Travel, Telecom
Google Penalties: Is it AdSense banned? / Is The Domain Hit By Google Panda Or Penguin Update?
If the expired domain which you like is related to your sector then the next thing which you need to check is for Google Penalties.
Why Google Will Penalize Websites?
Google will penalize the websites if they find any website is engaged in black hat SEO practices. The penalty will be nothing but deindexing the website from Google search engine results. Such practices are against webmaster guidelines.
There are two ways a website can attract penalty. One is from manual action by Google’s spam team, and the other is by algorithm updates such as Google Penguin.
Remember, Google penalized domain is no use your business as they won’t show up in Google search engine.
What is Google AdSense?
It is an advertisement service from Google. The service allows webmasters to display text, image, or video advertisements and earn money when site visitors view or click them. To use AdSense service you need to register first. Check whether the expired domain is AdSense banned if you are going for it.
What is Google Panda?
Panda is an update to the Google search results ranking algorithm. The motive behind this update was to penalize and prevent lower quality websites from getting ranked high on search results.
What is Google Penguin?
Penguin is another search algorithm update to lower the rankings of websites that break Webmaster Guidelines and practice black-hat SEO techniques like keyword stuffing, content duplicating, etc.
To check whether a domain name is Adsense banned or affected by a Google penalty, Panda Or Penguin Updates one can use the appropriate checker services available on the web.
Back Link Data/ Are there any Spam links?
Backlinks are incoming links to a website from other websites. These incoming links always have to be the same type of industry which your business comes under. Otherwise, they are considered as spam links. As you have already read, these spam links are a kind of Negative SEO or black hat SEO technique. They will attract Google Penguin & lower the website ranking. So, you should definitely check it before buying expired domains.
Social Network Username Availability for Domain Name
Social Network Username Availability is another important factor you need to consider before going for expired domain. As the expired domains are already used, the usernames in a social network might have been locked. You really don’t want to buy a domain name without social network username availability. It can make you regret at some point. Namechk.com is a great website for checking username availability on the social network.
Check for Copyright and Trademark
The last thing you need to check is the trademark. The expired domains available for purchase are already used before. So, you need to check for copyright and trademark.